Traveltour System
Free tool · No sign-up to calculate

Can you imagine if all your trips data & balance seats to target could be pulled automatically?

Stop guessing your ad budget. This calculator sizes the exact ad spend, leads and cost-per-pax you need to fill your trips, and with Traveltour.io your real departures, prices and remaining seats flow in by themselves.

From just
RM3.30 / day

…and you get all of these features.

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Trips & departures 128 seats left Revenue target RM700k Conversion 10% ADS BUDGET RM5,600 RM187 / day · 1.75% of rev Pulled straight from Traveltour.io, no spreadsheets

Ads Budget Calculator

Set your revenue target and trip price, tune your ad metrics, and get the exact budget, leads and cost-per-pax you need. Download the summary & a ready-to-run planning sheet at the end.

1
Set revenue target
Campaign periodi
Target revenue per month.
Revenue target (monthly)iRM700,000
Total revenue you want to book this month.
Sales team to receive leadsi
The leads are split across this many salespeople.
2
Trip target
How do you want to plan it?i
Price per paxiRM7,000
Total pax to target
63
Auto-calculated: revenue target (Section 1) divided by price per pax. A higher price means fewer pax for the same revenue, which is why this number changes as you slide the price.
3
Your ads metrics
CTA destinationi
Sets the typical CPL and conversion ranges. You can still drag the sliders to your own numbers.
CPL (cost per lead)iRM12
Direct messaging leads typically run RM8 to 20. Drag to adjust.
Conversion rate (pax ÷ lead)i10%
Pax ÷ lead × 100%. Group bookings (one invoice, many pax) push this number up, so the trip fills with fewer leads.
4
Recommended budget
Ads budget neededi
RM5,600
RM187 / day over 30 days
Ads spend / revenuei1.75%
0%2% cap4%
Leads neededi
160
pax ÷ conversion rate
Leads / dayi
36
leads ÷ days run
Leads / day / personi
7
each person, per day
Resulting CPAi
RM140
healthy range 120 to 150
Budget cap @2%i
RM6,400
don't exceed
CPA cap @2%i
RM160
max cost/pax

Budget breakdown

50 / 30 / 20 split across the funnel.
50%30%20%
Awareness (Cold)
RM2,800
Consideration (Warm)
RM1,680
Conversion (Hot)
RM1,120

Effect of conversion rate

The higher the conversion rate, the fewer leads & budget, and the sooner the trip closes.
Conv.LeadBudgetCPA% Rev
Conv. = conversion rate. % Rev = ad budget as a share of your revenue at that conversion rate. Keep it under 2% to stay efficient.

Industry benchmarksi

Typical ranges for travel agencies. Compare your inputs and results against these.
CPA (cost per pax)
RM100-200 / pax
CPL (direct message)i
RM8-20 / lead
CPL (sales page / form)i
RM25-45 / lead
Ads spend vs revenue
1-5%

See your budget breakdown, conversion-rate impact and industry benchmarks. Download the full PDF and the ready-to-run planning sheet, free.

How to use. Set your revenue target, then set your trip price per pax, the system works out the pax you need. Enter the actual CPL and conversion rate from your past campaigns, and budget & CPA are calculated automatically. Keep the ratio below 2% and CPA within the RM120 to 150 range.

Why conversion rate matters. It's the strongest lever. Raising it from 20% to 30% can cut the budget by almost a third, because one group invoice brings many pax, so even a few leads fill the trip. That's why tight WhatsApp follow-up is cheaper than adding more ads budget.

Quick details unlock both downloads, no spam, ever.

Imagine this, but on autopilot.

Inside Traveltour.io, your trips, prices and remaining seats feed the calculator automatically, plus bookings, invoices, CRM and operations. All from RM3.30/day.

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